Data-driven insights on the snowsports industry, market research, socioeconomic trends, and analytics.

December 8, 2025

Growing Wealth — and Inequality

The percentage of US households earning more than $150,000 has grown significantly since 1965, while the middle class ($50,000 to $149,999) has been steadily shrinking. This chart from the US Census Bureau (in 2024 dollars) reveals a fundamental shift in American income distribution.

Michael W. Green’s analysis in “My Life Is a Lie” examines how an outdated poverty measurement formula has masked the true cost of living in modern America. The real threshold for basic financial survival is approximately $140,000 annually for a family of four—far above the official $31,200 poverty line established using 1963 methodology.

December 2, 2025

U.S. vs. Canadian Winter 2025/26 Weather Forecasts for November through January and Impacts on the Ski Industry

Click here to read the full analysis comparing NOAA and Environment Canada CanSIPS forecasts for the 2025/26 winter season.

October 21, 2025

Generational Spending Trends

Generational Spending Growth

Bank of America study shows all generations, aside from Gen Z, have seen a softening in their spending growth over 2025, however the rate of growth is weakest for Millennial and Gen X households. Click here for full article.